unclever

something my old writer and i used to talk about was the notion of unclever. it's a hard place to get to - where the idea and the writing seem effortless, focused and on brand. there's nothing worse than writing that tries too hard (see my post a while ago about 'the noble call of hot stones') - whether it's trying to be clever, trying to be funny, trying to gild the lily. sometimes, a simple sentence delivered in the right voice is all you need.

anyway, here's larry's blog, where he ruminates amiably:
http://meansomething.typepad.com/unclever/