Thursday, April 19, 2007

laughing even harder (copywriter heaven)

ok jason, you asked for it :D

http://www.engrish.com/

some highlights below.











Tuesday, April 17, 2007

laughing so hard i'm sweating

http://www.flightpad.net/cats.htm

INVISIBLE SANDWICH!

bullsh*t line of the week

Maybe this will become a regular feature on the blog. As seen in NYmag, in an ad for the Mohegan Sun resort:

"Tonight I'm switching my phone to vibrate and answering only to the noble touch of heated stones."

Barely suppressing my fury,
-jason

Friday, April 13, 2007

Game of Death

http://www.youtube.com/watch?v=id1L-nFVlao

i do not want a size 13 footprint on my yellow jumpsuit. :O

Tuesday, April 10, 2007

are you an art director?

i am an art director

dude serves clients in fourteen different time zones, 24 hours a day.

Monday, April 9, 2007

UN approved Third World robotic patrol support

Have a look at this on

http://www.youtube.com/watch?v=snfc_wNWqSU




Genius. Espcially the voice overs and handheld feel.

Sunday, April 8, 2007

sound is everything.

think of the last time you felt a shiver down your spine. why did you feel that? what did it make you feel? was it the sickening crunch of a car accident? was it the sound of a kitchen in full flow? the popping of flashbulbs? the reverberation as your feet clicked the marble floors of an empty church? someone breathing in your ear?

now imagine your favourite movie scenes without sound.
ok. i think you get where i'm headed.

any time something moves, it should make a sound. the rushing of air around an object as it pushes through the molecules will give it weight. the little peeping of an interactive element as you roll over it will tell you that it's clickable. there are a million ways to introduce sound into our work on a conceptual level, as well as the executional.

sound doesn't have to be expensive - we have great foley libraries that are pre-licensed. but most of the time, you get what you pay for. if you're commissioning music, licensing existing songs, designing foley effects or environmental sound, those things aren't easy, and they're not cheap, they're not something that can be rushed. so let's start factoring them in ahead of time.

Friday, April 6, 2007

amazing 3D racing game experience

http://www.bmw-pace.com/pace/

check this one out. super prof. work. cinema like cut-scenes,
a story line, upgrades for your car. maybe one of the most
sophisticated websites so far.
(must have cost a fortune, envy is killing me ;) )