Embarrassingly enough, I've been entering my coke caps faithfully for about a year, and always was amazed at how slow, user-unfriendly and just all-out craptacular the experience was...I mean this is Coke! So I was happy to find they redesigned the experience...until I used it. It's even slower and less user-friendly. I'm now convinced this isn't really a Coke promotion but a bizarre social experiment to see how much the average human will go through to get a free trucker hat or subscription to Popular Mechanics.
mycokerewards.com
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