More akin to a detailed survey map than a shopping experience, www.browsegoods.com uses data live from Amazon but reinterprets it in a highly intuitive and graphically breathtaking way.
Imagine somebody has painstakingly laid out every item available on Amazon on the ground - stretching off into the distance. And grouped them logically. Now imagine you're hovering above the ground about 1 mile up in the air in a helicopter. Now imagine you slowly move over this retail landscape and can elevate or descend at will. You float over to the watch section. You see a large island of millions of watches. You descend further. Of course, the downdraught of air from the helicopter would probably blow the watches away. And it would be really dangerous. And you'd probably need a telescope to spot the watch you wanted. So let's abandon this metaphor entirely.
Anyway. You zoom up and down, and some clever caching and imaging takes care of the rest. It's great. And you can actually BUY stuff with this interface too. The interface links directly to the relevant product pages in Amazon.
Good to see interactive design getting radical again. If this is the future - I want more. Have a look at www.blackdogair.com too.
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